Updated October 8 2025
Mapical d/b/a Mapical ("we," "us," or "our") has drafted this Privacy Policy to inform you how we process personal data in connection with our services (the "Services").
If you have questions about this Privacy Policy, please contact us. As the data controller of your personal data, we are currently operating as a pre-launch project. Additional contact information and organizational details will be provided as Mapical develop.
Contact Information
For questions about this Privacy Policy or your personal data, please contact us at: hello@mapical.com ↗
Fair and transparent processing of personal data
When we ask you to make your personal data available for us, you will be informed as to which data are processed. This information will be presented to you at the time of collection of the data. In practice, this means, that you will be referred to this privacy policy.
What information do we collect about you?
We process data, that:
- you voluntarily provide to us.
- our systems and servers automatically collect when you use our Services.
The data we collect in relevant situations, can include:
- Regular personal data, including name and email address.
- Certain log data, including your IP address and online identifiers, the date and time of requests on our Services, the nature and details of requests, device information and operating system, and your approximate location.
At your request, we check that your personal data is not inaccurate or misleading. We will also ensure that your personal data is updated on an ongoing basis. As our service depends on your data being accurate and up to date, we ask you to inform us of any relevant changes to your data.
How Do We Share Your Information?
We use third-party analytics services, including Google Analytics and Hotjar, to help us understand how users interact with our Services. These providers use tracking technologies such as cookies, web beacons, and pixels (collectively, "cookies") to collect information about your usage patterns, such as search queries and site navigation, page visits, bounce rates, and session duration, clicks, scrolling activity, and user interactions, number of visitors and traffic sources, and device and browser information.
To learn more about cookies and how to manage them, visit www.aboutcookies.org ↗ or www.allaboutcookies.org ↗. To opt out of interest-based advertising, visit optout.aboutads.info ↗. To opt out of Google Analytics tracking across all websites, visit the Google Analytics Opt-Out Browser Add-On download page. To opt out of Hotjar tracking, visit Hotjar's opt-out page at www.hotjar.com/legal/compliance/opt-out ↗.
We Only Process Data Lawfully
Our legal grounds for processing data are:
- Our legitimate interests in processing your data, when these interests are not overridden by the interests or fundamental rights and freedoms of you.
- Processing necessary for the performance of a contract to which you are a party, or in order to take steps at the request of you prior to entering into such a contract.
- Processing necessary to comply with our legal obligations.
- Processing to which you have given your consent.
What is our purpose for processing?
We process personal data to:
- Communicate about our Services and development progress.
- Inform design research and product development.
- Enable us to provide excellent service.
- Maintain security of our platform.
- Meet legal obligations.
When is It Relevant for us To Process Your Data?
We only process data about you that is relevant and sufficient in relation to the purposes defined above. The purpose determines what type of data about you is relevant to us. The same applies to the scope of the personal data we use. For example, we do not use more data than we need for the specific purpose.
Before we process your personal data, we examine whether it is possible for us to minimise the amount of data about you.
Further, we only process and collect data necessary to fulfill the purposes laid out in the above section.
What are Your Rights?
You have the right of access to information about which of your personal data we process.
You have the right to have your personal data corrected and deleted, if the conditions of deletion are met.
You have the right to object to the processing of your personal data.
You have the right to receive your data and have your data transmitted in a structured, commonly used and machine-readable format, in correspondence with the principles on data portability.
You can lodge a complaint with a data protection authority, e.g. the Danish Data Protection Agency, Datatilsynet.
Storing of your data
We only store your data for as long as necessary in relation to our purposes for processing them.
In order to document our procedure on the processing of your data in case of an actual eventual dispute to be resolved, and to properly handle your requests, your data will be stored in up to 30 days after our last active processing of the data.
Changes to This Privacy Policy
We continuously optimise and update our privacy policy.
If we make changes to this Privacy Policy, we will provide notice of such changes by updating the "last updated" date at the top of this Privacy Policy. Those changes will go into effect on the effective date shown in the revised Privacy Policy. In all cases, by continuing to use our Services, you consent to the revised Privacy Policy. Please print a copy of this Privacy Policy for your records and please check our Services frequently for any changes to this Privacy Policy.
